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Five Ways to Attract Clients for Your Tutoring Business

July 14, 2014


Learn about five ways you can attract clients for your tutoring business

After choosing to become a tutor, there are many things you need to do in order to be successful.  One of the most important is attracting clients who will pay you for your services.  Depending on the grade levels you tutor, you will need to target students, parents, teachers or a combination of the three to generate new business.  There are a variety of ways you can attract prospective clients.  Finding the right mix of marketing and advertising techniques that works best for you may take a little time, but if you are persistent, you will identify those that are the most effective for your business.  Below is a list of techniques you might consider.


Word of Mouth

When you are first starting out, one of the best ways to advertise your services is by word of mouth.  Tell everyone you know that you are starting a tutoring business and ask them to spread the word to parents, teachers and students they know.  After you get a few satisfied clients, ask them for referrals.  Existing clients are a great source of new business.


Create a Website

If prospective clients can’t find you or get more information about you, they can’t hire you.  An easy way to provide valuable information about your services to prospective clients is by building a website.  It doesn’t have to be fancy or expensive, but a basic website can give your clients the information they need to decide if you might be someone they want to work with.

Furthermore, in today’s information age, people expect you to have a website.  Without one they may think you lack credibility or aren’t serious about the services you provide.  When creating a website, be sure to include at least the following information:

  • Current contact information
  • Description of the services you offer, including subjects and grade levels you tutor
  • Availability
  • Geographic areas you serve
  • Testimonials


Brochures, Flyers and Business Cards

Many organizations and small businesses have bulletin boards where they allow local professionals to post information about their business as long as it does not create a conflict of interest with the services they are providing.  Contact local organizations and small businesses in your area that your target market is likely to visit (e.g. public libraries, local schools, coffee shops, community centers, colleges/universities, etc.) and ask if you can post information about your business.  Create a simple, but professional brochure, flyer or business card that includes your contact information and details about your services and post them where parents, students and teachers are likely to see them.


Social Media

While traditional advertising methods can be cost prohibitive and reach too large of an audience to be effective, social media marketing is a great way to get the word out about your tutoring services.  It is less expensive than traditional advertising methods and allows you to target your messaging to a very narrow group of people. 


Tutor Matching Services/Websites

Sign up with websites like Tutor Index that connect qualified tutors with students, parents and teachers who need tutors.  These services give you access to hundreds or even thousands of potential clients who are actively looking for your services.

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